18.9.2023 Group's activities

Meira invests in cutting-edge technology to improve its production and reduce environmental impact

Meira OY, the Finnish company of Massimo Zanetti Beverage Group, with headquarters in Helsinki Vallila, announces its recent investment in a new state-of-the-art technology roaster. The project was mainly driven by the steadily growing consumers’ demand diversification and it will guarantee Finns their favorite coffees in the future – about a quarter of the coffee brewed in Finland is Meira’s. 

“In the developing area of Vallila, we consider the environmental effects of our operations. Our current roasters have catalysts connected to exhaust ducts to minimize smoke and smell effects. In addition to this, the new roaster produces less noise and smells and enables uniform quality roasting,” says Meira’s Production Director Antti Koski. 

As a part of Meira’s sustainability program based on the UN Sustainable Development Goals, the company has set science-based climate goals that are in line with the Paris Climate Agreement. Meira’s goal is to reduce operational emissions by 80 % by 2028. The Company has improved energy consumption through its transition to renewable and CO2-free electricity and created a road map for switching to renewable district heating and replacing natural gas with biogas. 

The goals of Meira’s sustainability program also include 100 % certified sourced coffee by the end of the year as well as using 100% recyclable packaging by 2030. In Vallila, the waste recycling rate has reached 80%.


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