22.1.2021 Group's activities

La San Marco presents D.: the new electronic masterpiece that marks the brand’s 100th anniversary

D. is the new high-end electronic model by La San Marco. Automotive design inspiration and state-of-the-art technology are the characteristics of this masterpiece that is able to give the most demanding baristas personalised extraction and the highest performance. 

La San Marco celebrates 100 years of activity. The historic company based in Gradisca d’Isonzo (GO) has contributed to the global success of the great Italian espresso coffee tradition and today is a world-leading coffee machine brand. To celebrate this important milestone, the company presents D., the new high-end electronic model dedicated to coffee professionals. 

Developed internally by the La San Marco R&D division, D. represents the highest expression of the brand’s style and technique and thanks to its advanced features is setting out to become the new benchmark for professional electronic extraction. The great new feature consists in the fact that it gives users the ability to choose personalised temperature and pressure profiles during all coffee extraction stages. 

“We started by asking ourselves a simple question - explains Roberto Nocera, CEO of La San Marco. How can we reproduce the much-appreciated extraction profile typical of our lever machines in an electronic coffee machine? We developed a new electronic control system that allows baristas to easily and intuitively programme the pressure profile and the temperature curve they prefer, as well as visually monitor the result during coffee making. Then we thought we could do even better. So, we decided to give the user the chance to choose among three different extraction profiles, and even programme their own new unique and personalised profiles”. 

Reference to the automotive sector is expressed not just by the possibility for the user to interact with the machine, but also by the design clearly inspired by the automotive world. The design is, once again, the work of Marco Bonetto, from Bonetto Design: “With D. we have sought to bring together the concepts of elegance, tradition, and lightnesst. The lines are well defined and bold but at the same time light and clean. The aesthetics are smooth and neutral, to blend in with the different settings, from cafés to luxury hotels”. The most characteristic features include the new floating touch screen display, which incorporates all the machine’s functions, and the LED lighting system, which defines the edges of the cup warmer surface and creates a great visual effect in the work area. 

Thanks to the energy saving solutions implemented during the planning stage, the new La San Marco D. uses less energy reducing consumption by 35% compared to other less sophisticated electronic models operating under the same conditions. 

D. is available with 2 or 3 dispenser groups and in three different variants: Multiboiler with programmable temperature and pressure, Multiboiler with programmable temperature only, and Single Boiler with heat exchangers. 

La San Marco new electronic model is available in a range of different colours in combination with the black matt surfaces. From the classic and elegant Pearl White to the sportier and more characteristic Brown Coffee and British Green.


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