Segafredo Zanetti confirmed as the Official Coffee of Torino FC

Segafredo Zanetti renews its partnership with Cairo Pubblicità, a company of Cairo Communication Group which holds the marketing and commercial rights of Torino FC, and is confirmed as the Official Coffee of the prestigious football team also for the 2020/2021 season. 

Luca Baraldi, CEO of Segafredo Zanetti Grandi Eventi, said: "It is with great pleasure that Segafredo has decided to continue the collaboration with Torino FC, which started in 2018, in hopes that this historical football club will soon write new exciting pages in the history of football". 

“We are proud to have renewed this prestigious partnership” said Andrea Ancora, Deputy General Manager of Cairo Pubblicità. "Segafredo is a worldwide known company, able to bring the taste and tradition of the Italian coffee to an International level. Thanks to this consolidated partnership, the Segafredo brand will be visible on several initiatives on our newspapers, on la7 TV channel and on further events. " 

The partnership includes the distribution of Segafredo coffee in all hospitality areas of the Grande Torino Olympic Stadium, a high brand visibility on the sidelines led walls, mega screens and interview backdrops. 




Search