Segafredo Zanetti Robocup Café Launch in Shenzhen, China

Massimo Zanetti Beverage Group is pleased to announce the launch of the first unmanned twenty-four hour self-service robotic café in Shenzhen, a city known as the hub for Artificial Intelligence and Information Technology in China. This unique café delivers a fully automated coffee experience where customers can order their coffee – either on a large touch screen menu or through a mobile device.  

This innovative robotic-driven café marks a milestone for Segafredo Zanetti as the first Italian coffee brand to offer freshly brewed hot and cold coffee via a fully automated operating system, complete with a cup lid covering system in an enclosed environment for food safety. The project was made possible thanks to the special partnership of Robocup China. Supported by e-payment systems and a QR Code drink collection system, customers can now enjoy an authentic Italian coffee any time of the day at their convenience. 

The minimalist design, coupled with the use of natural materials, provides a peaceful and welcoming atmosphere for customers to relax and take a break with Robocup-Segafredo.




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